If you don’t know EDITED, you really should. 

Exploring Smarter Retail Insights That Made Us Say “Wow” 

Retail moves fast. Decisions that once took months now happen daily, and visibility across channels can make or break a season. At Thread Advisory Group, we’re always exploring tools that help retailers move faster — from insight to action. 

Recently, we partnered with EDITED for a demo to see how their retail intelligence platform could help brands connect strategy with execution. What we found was a “wow” solution built for the realities of modern retail. 

Connecting the Dots: Data, Decisions, and Direction 

EDITED brings together competitive, company, and customer data in one connected view. Instead of separate dashboards and siloed insights, teams can see what’s happening in the market, how they’re performing, and where opportunity lives,  all in real time. 

Assortment That Performs 

The Assortment Module is built for merchants and planners who want to make smarter, faster assortment calls. It uses AI to identify products to increase, reduce, or replace and pinpoints white space in the market that’s worth owning. 

Pricing That Protects Margin 

With the Pricing Module, EDITED helps brands create a pricing strategy that’s both competitive and profitable. The platform connects internal and market data to reveal where price changes can drive growth or safeguard margin, even automating those adjustments when the triggers are clear. 

Market Visibility at Scale 

Behind these modules sits the EDITED Market API — one of the most comprehensive retail data sets available. With insights across 5,000+ retailers, 5 billion SKUs, and 110 countries, brands can integrate real-time market data directly into their own BI systems and data lakes. It’s a new level of global visibility that eliminates blind spots and fuels faster, more confident decisions. 

Lessons for Retailers 

EDITED’s platform reinforced what we already know at Thread: data is only as powerful as what you do with it. Their technology reminded us of four key lessons: 

1. Clarity drives confidence. Seeing your data and the market together changes the conversation. 
2. Automation accelerates action. AI helps teams focus on decisions, not manual analysis. 
3. Context is everything. Market intelligence only matters when tied to your business reality. 
4. Partnership creates progress. The best tools are amplified by people who know how to use them. 

Thread’s Take: Technology With Purpose 

At Thread Advisory Group, we left our demo with EDITED inspired by what’s possible when technology meets practical retail know-how. The platform doesn’t just provide more data,  it delivers context, clarity, and speed. For today’s retailers, that’s the real advantage. 

Strategy to Solution. Threaded for Impact.